If a communicator is not tuned into labor relations issues, the big change that the Employee Free Choice Act (EFCA) represents may not be immediately apparent. With apologies to my international peers, this topic is only relevant for practitioners in America because the legislation will apply exclusively to U.S. labor law.
Under EFCA, HR & employee [...]

When I audit the communications of companies faced with unionization, one thing that stands out is a focus on profits over people. Not that this is wrong in a capitalist economy – but it can leave employees feeling left out. That sentiment can make a company vulnerable to union organizing.
We’re not talking about news release [...]