Choice or Who Chooses?
In the last post, I started to try and unravel the dispute about “choice.” Various pro-business groups and media are saying that the secret ballot election would go away under EFCA, and that workers would not have a choice.
Technically, that appears to be false. What changes is who gets to make the choice. Who chooses whether or not a secret ballot election is held under EFCA? The employee, not the employer. That represents a tectonic shift… a power struggle for control.
Media Matters, a liberal watchdog group, tackled FOX News over this point:
In fact, the legislation would not eliminate employees’ right to a secret ballot; as The New York Times reported, “Business groups have attacked the legislation because it would take away employers’ right to insist on holding a secret-ballot election to determine whether workers favored unionization” [emphasis added]. Indeed, as the Christian Science Monitor has noted, “[t]he proposed law gives workers a choice of forming a union through majority sign-up (‘card check’) or an election by secret ballot.”
http://mediamatters.org/items/200903120011?f=h_top
No matter which side of this debate you are on, I strongly suggest you visit the link above for the full analysis. The issue of choice, and whether or not EFCA rescinds it, is the major argument for many pro-business groups.
It appears to me that the issue is not about choice, but rather, about who chooses. It’s a relevant distinction for your communications. Until we sort this out, I would not employ the argument about choice in any statements.
The Media Matters analysis corroborates what I have seen elsewhere:
- Choice is a moot issue
- Currently, employers are not required to hold an election. They can voluntarily recognize a union (few do).
- Under EFCA, employees could request an election if they wanted one. The employer would no longer have this option.
- Critical to understand: the decision on whether or not to hold an election, a.k.a. “the choice”, shifts from the employer to the employees under EFCA.
- Absent an election, the employer has no time frame in which to campaign for itself, against unionization.
- Union authorization cards (“card check”) don’t have an expiration date… organizers could (in theory) hold onto them until they achieved the requisite 50 percent + one count.
- Hence, under EFCA, the culture of employee communications would have to shift to continious education mode.
For now, I still advocate pro-active and preemptive communication about EFCA with your employees. You can’t react to cards that have already been signed…











Charles:
First of all, the new site looks fantastic.
Second, I’m glad that you’re making this issue your own personal agenda. It’s an important one, and one where communicators, HR people, and business owners and executives need an expert!!
Steve C.
Steve, thanks. I am late to the blogging party. EFCA rekindled my passion (labor communications) and knocked me out of my post-Katrina stupor
By the way, yours was the first comment for this blog! Let the conversation begin.