Writing for EFCA

When I audit the communications of companies faced with unionization, one thing that stands out is a focus on profits over people. Not that this is wrong in a capitalist economy – but it can leave employees feeling left out. That sentiment can make a company vulnerable to union organizing.

We’re not talking about news release to the media… rather, the emphasis is on how that same info is conveyed to employees. Typically, communicators reuse news release content for workers. It’s easy and ensures accuracy. But, it creates a missed opportunity to speak to the hearts and minds of the workforce.

Here’s one example:

Company X today announced profits of $Y on sales of $Z, an increase of XYZ%. Officials attributed the increase to improved conditions in the XYZ sector and increased conversions of new prospects.

Writing for EFCA: employee focused

Thank you to our employees for their hard work and commitment. As a direct result of your efforts, the company increased sales in the past quarter – something that could not have been accomplished without you! You increased sales to $Z, resulting in profits of $Y. That’s an increase of XYZ%! Way to go, team!

We attribute these results to your service-oriented approach with our customers. Sales teams saw an opportunity in the marketplace and developed a great strategy from which we all benefit. In these uncertain economic times, this type of teamwork and engagement will help all of us retain our jobs and continue to grow.

Interested in more detail? View the complete news release: www.company.com/financials/xyz…

Harder? Longer? Yes. It’s worth the time to engage your people about their role in the organization’s success. Under the proposed card check law (EFCA), it’s imperative that your people know you appreciate them. Otherwise, if they are unsure about their role and the future of their jobs, they may sign a card and open your doors to unionization.

Focus on people over profits.